For Advertising Partners: Placements & Partnerships

Reach prospective builders with placements and content partnerships — in the right context and with clear labelling as a trust-building factor.

Enquire as an advertising partner

Your options

Placements

Advertising placements in high-reach sections of the portal — matched to the building decision phase.

Content partnerships

Joint, editorially integrated content and guide articles with a clear thematic focus.

Clear labelling

Advertising and partnerships are always clearly labelled — building trust with your target audience.

Transparency as a trust argument

We label every advertising placement and every partnership clearly. This clarity is not a drawback but an advantage: users trust an environment that keeps advertising and editorial content cleanly separated — and that trust carries over to your brand. You can find details on how the portal is funded under How we fund ourselves.

Advertising always clearly labelled.
No influence on editorial content or ordering.

You can find detailed reach and placement figures in our media kit.

Introduce yourself as an advertising partner

Briefly describe your brand and your advertising goal. We will suggest suitable formats.

Frequently asked questions for advertising partners

Are advertising placements labelled as advertising?

Yes, without exception. All advertising placements and content partnerships are clearly and unambiguously labelled as advertising or a partnership. This protects both user trust and your brand alike.

Does advertising influence editorial content or rankings?

No. Editorial content is created independently of advertising bookings. Providers are listed alphabetically; there are no rankings or quality seals that can be bought.

Which advertising formats are available?

From placements in overview and guide sections through to joint content partnerships. We clarify which format fits on an individual basis — prices are calculated per project on request.